Case Studies
Here, you’ll find in-depth breakdowns of the projects I’ve led—from problem framing and research to design execution and measurable impact. These case studies are my narrative of how I approach a challenge, collaborate with stakeholders, design solutions, and iterate toward results
The Power of User Validation @TELUS
How Agent Insights Shaped the ‘Credit User flow’ Experience
Redefining Priorities @TELUS
A Deep-Dive into Agent Workflows - through interviews
Fundamentally changed the product strategy. Instead of improving something agents barely used, we focused on what truly mattered to them.
A Research-Driven Shift in Roadmap Priorities
User validation isn’t just about usability—it’s about getting the feature right before it reaches production.
By advocating for agent feedback, we prevented inefficiencies, uncovered missing requirements, and ensured a frictionless experience for agents.
As a Senior UX Designer, I don’t just design , I advocate for user needs to drive smarter product decisions.
How Agent Interviews Shifted TELUS Casa Mobility’s Refund Strategy
Enhancing Agent Experience for through–Focus Group @TELUS
How Agent Interviews Shifted TELUS Casa Mobility’s Refund Strategy
Gained deep insights into agent pain points, leading to data-driven UX decisions.
Strengthened collaboration between UX, Product, and Operations teams to address agent concerns.
The Focus Group and Empathy Mapping activities provided rich qualitative data that shaped the design strategy for improving agent workflows
Riddhi's designs transformed our user experience; her creativity is unmatched and truly inspiring.
Alex T.
★★★★★